ارائه راهکارهای سیاستی برای تحقق اهداف گردشگری ورودی ایران در برنامه هفتم توسعه

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار علوم سیاسی، دانشکده حقوق و علوم سیاسی، دانشگاه تهران، تهران، ایران

2 دانشجوی دکتری جامعه‌شناسی سیاسی، دانشکده حقوق و علوم سیاسی، دانشگاه تهران، تهران، ایران

چکیده

با وجود مزیت­های فرهنگی، تاریخی و طبیعی چشمگیر، صنعت گردشگری ایران تاکنون نتوانسته به اهداف راهبردی خود در اسناد بالادستی دست یابد. قانون برنامه هفتم توسعه، هدفی بلندپروازانه یعنی جذب ۱۵ میلیون گردشگر را تا سال ۱۴۰۷ تعیین کرده که مستلزم رشد سالانه ۲۵ درصدی در گردشگری ورودی است. پژوهش حاضر با بهره­گیری از تحلیل سوات و مطالعات تطبیقی با کشورهای منطقه، به بررسی موانع ساختاری، مزیت­های رقابتی و فرصت­های منطقه­ای می‌پردازد. یافته­ها نشان می­دهند که تحقق این هدف تنها از طریق بازطراحی راهبردهای حاکمیتی، اصلاح زیرساخت­ها، تنوع­بخشی بازار، ارتقای مدیریت مقصد و تولید داده­های تفکیکی قابل اتکاء، میسر خواهد بود. این مقاله در پی آن است که با ارائه خطوط کلی یک برنامه میان­مدت، زمینه­ساز شکل­گیری سیاستگذاری واقع‌گرایانه و داده­محور در حوزه گردشگری ایران شود.

کلیدواژه‌ها

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سیاستگذاری عمومی
دوره 12، شماره 2
تیر 1405
صفحه 10-27

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