الف) فارسی
1- بشیریه، حسین، (1384)، آموزش دانش سیاسی، چاپ پنجم، تهران: نشر نگاه معاصر.
2- خیری، بهرام، بهروز قاسمی، وحید میرابی، پوریا قلیپور، (1390)، "بررسی تأثیر ابزارهای سنتی بازاریابی سیاسی بر رفتار رأیدهندگان"، مجله مدیریت بازاریابی، شماره 12، صص 114 – 99.
3- کاتم، مارتا و دیگران، (1386)، مقدمهای بر روانشناسی سیاسی، ترجمه سید کمال خرازی و جواد علاقبندراد، تهران: نشر دانشگاهی.
4- لاور، رابرت اچ.، (1373)، دیدگاههایی درباره دگرگونی اجتماعی، ترجمه کاووس سیدامامی، تهران: مرکز نشر دانشگاهی.
5- موون، جان سی، اس مینور، میشل، (1386)، رفتار مصرفکننده (عوامل درونی و بیرونی)، ترجمه عباس صالح اردستانی و محمدرضا سعدی، تهران: انتشارات آیلار.
6- وحید، مجید، (1383)، سیاستگذاری عمومی، تهران: میزان.
7- ونوس، داور، ابراهیمی، عبدالحمید، روستا، احمد، (1387)، مدیریت بازاریابی، چاپ یازدهم، تهران: انتشارات سمت.
8- هاولت، مایکل، ام رامش، (1380)، مطالعه خطمشی عمومی، ترجمه عباس منوریان و ابراهیم گلشن، تهران: مرکز آموزش مدیریت دولتی.
ب) انگلیسی
9- Aldrich, J.H.; Montgomery, J.M.; Wood, W., (2011), "Turnout as a habit", Political Behavior, 33 (4), pp 535-563.
10- Ben –Ur, Joseph, (2007), "Communication strategy to target low-envolved voter in the U.S presidential election", Journal of Business and Society, vol. 20, pp 217-231.
11- Bird, M.; Channon, C.; Ehrenberg, A.S.C., (1970), "Brand image and brand usage", Journal of Marketing Research, vol. 7, pp 307-314.
12- Bogomolova, S.; Spanjaard, D., (2008), "Brand consideration by customers with
different brand usage levels", Paper presented at the ANZMAC Conference
Proceedings, Sydney, Australia.
13- Bolton, R.N.; Lemon, K.N., (1999), "A dynamic model of customers’ usage of services: usage as an antecedent and consequence of satisfaction", Journal of Marketing Research, vol. 36, pp 171-186.
14- Burton, Scott; Netemeyer, Richard G., (1992), "The effect of enduring, situational, and response involvement on preference stability in the context of voting behavior", journal of Psychology and Marketing, vol. 9 (2), pp 143-156.
15- Dagger, Tracey S.; David, Meredith E., (2012), "Uncovering the real effect of switching costs on the satisfaction-loyalty association: the critical role of involvement and relationship benefits, European Journal of Marketing, vol. 46 (3/4), pp 447-468.
16- Darley , William K.; Blangson , Charles; Luethege , Denis, J., (2010), "Toward an integrated framework for online consumer behavior decision making process", A review, journal of Psychology and Marketing, vol. 27(2), pp 94-116.
17- Dermody, Janine; Hanmer-Lloyd; Stuart; Scullion, Richard, (2010), "Young people and voting behaviour: alienated youth and (or) an interested and critical citizenry? European Journal of Marketing, vol. 44 (3/4), pp 421-435.
18- Duhhigg, Charles, (2012), "Campaigns Mine Personal Lives to Get Out Vote", Politics -The New York Times.
19- Ehrenberg, Andrew S.C., (2004), What brand loyalty can tell us?, Brand Loyalty. Admap magazine, NTC, Oxon, pp 70-72.
20- Fornell, Claes; Larcker, David F., (1981), "Evaluating structural equation models with unobservable variables and measurement error",. Journal of Marketing Research, vol. 18(1) pp 39-50.
21- Harris, Anita; Wyn, Johanna, (2009), "Young people’s politics and the micro-territories of the local", Australian Journal of Political Science, vol. 44 (2), pp 327-344.
22- Henneberg, Stephan C.; Oshughnessy Nicholas J, (2007), "Theory and concept development in political marketing", journal of political marketing, vol. 6, p 28.
23- Henn, Matt; Weinstein, Mark, (2002), "Do you remember the first time? First-time
voters in the 2001 General Election", Paper presented at the PSA Conference, Aberdeen.
24- Kaid, L.L.; Fernandes, J.; Painter, D., (2011), Effects of Political Advertising in the 2008 Presidential Campaign", Am. Behav. Scient. 55 (4) .
25- Kamins, M.A.; Alpert, F.H.; Elliott, M.T., (2000), "Independent and interactive effects of exposure sequence, pioneership awareness, and product trial on consumer evaluation of a pioneer brand", journal of American Behavioral Scientist (ABS) , vol. 55 (4), pp 437-456.
26- Lees-Marshment, Jennifer, (2009), Political marketing: principles and applications. Routledge, Oxon.
27- Lin, M.Y.; Chang, Lai Hwa, (2003), "Determinants of habitual behavior for national and leading brands in China", Journal of Produce Brand Managemen, vol. 12 (2), pp 94-107.
28- Lock, Andrew; Harris, Phil, (1996), "Political marketing – vive la difference", European Journal of Marketing , vol. 30 (10/11), pp 14-24.
29- Marshment, L., (2004), Political Marketing as Party Management, London: keele university press.
30- McCulloch, Kathleen C.; Aarts, Henk; Fujita, Kentaro; Bargh, John A., (2008), "Inhibition
in goal systems: A retrieval-induced forgetting account", Journal of Expermental Social Psychology, vol. 44(3), pp 857-865.
31- Michaselidou, Nina; Dibb, Sally, (2008), "Consumer involvement: a new perspective", journal of Marketing Review, vol. 8 (1), pp 83-99.
32- Newman, B.I.; Sheth, J.N., (1985), "The primery model of voting behavior, Journal of Consumer Resource, vol. 12, p 178-186.
33- O’Cass, Aron; Pecotich, Anthony, (2005), "The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective", J. Bus. Res. 58 (4).
34- O’Cass, Aron; Julian, C.C., (2002), "A study of voter psychology", School of Commerce and Management Papers.
35- Olsen, Svein Ottar; Tudoran, Ana Alina; Brunso, Karen; Verbeke, Wim, (2013), "Extending the prevalent consumer loyalty modelling: the role of habit strength", European Journal of Marketing, vol. 47, pp 303-323.
36- Parsons, Stephen, (2005), Rational Choice and Politics: A Critical Introduction. Continuum International Publishing Group, London.
37- Rothschild, M.L.; Houston, M.J., (1980), "Individual differences in voting behavior: further investigations of involvement", journal of Advance Consumer Research, vol. 7 , pp 655- 658.
38- Romaniuk, J.; Bogomolova, S., (2005), "Variation in brand trust scores", Journal of Targeting Measurement and Analysis for Marketing, vol. 13, pp 363-373 Romaniuk, J.; Bogomolova, S.; Dall’Olmo Riley, F., (2012), "Brand image and brand usage: is a forty-year-old empirical generalization still useful?", Journal of Advertising Research, vol. 52 (2), pp 243-251.
39- Russell-Bennett, R.; Härtel, C.E.J.; Worthington, S., (2012), "Exploring a functional approach to attitudinal brand loyalty", Australian Marking Journal, vol. 21 (1) , pp 43-51.
40- Smith, Gareth; Ferench ,Alan, (2009), "The political brand : a consumer perspective",. Journal of marketing Theory, vol. 9(2), p 209-226.
41- van Rijnsoever, F.J.; Castaldi, C.; Dijst, M.J., (2012), "In what sequence are information sources consulted by involved consumers? The case of automobile prepurchase search", Journal of Retailing and Consumer Services, vol. 19(3), pp 343- 352 .
42- Voremen, Ariadne; Collin, Philippa, (2010), "Everyday youth participation? Contrasting views from Australian policymakers and young people", Young, notice journal of youth research, vol. 18 (1), pp 97-112.
43- Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas; Miller, Lindsay, (2010), "Measuring consumer vulnerability to perceived product-similarity problems and its consequences", Journal of Marketing Management, vol. 26, pp 146-162.
44- Winchester, Maxwell K.; Romaniuk, Jenni; Bogomolova, Svetlana, (2008), "Positive and negative brand beliefs and brand defection/uptake", European journal of marketing, vol. 42 (5/6), pp 553-570.
45- Winchester, Tiffany M.; Hall, John; Binney, Wayne, (2012), "Conceptualizing usage in voting behavior for political marketing: an application of consumer behavior",Paper presented at the Political Spaces in Eurasia: Global Contexts, Local Outcomes, Ralph and Ruth Fisher Forum, Russian, East European, and Eurasian Center, University of Illinois at Urbana-Champaign.