analysing Visitor Experiences in Iranian Food Festivals, an Approach to Sustainable Event Tourism Development

Document Type : Research Article

Authors

1 PhD Student in Tourism Management Department Allameh Tabataba'i University

2 Assistant Professor in Tourism Management Department Allameh Tabataba'i University

3 Assistant Professor in Industrial Management Department Allameh Tabataba'i University

4 Assistant Professor in Public Administration Department Allameh Tabataba'i University

Abstract

One of the challenges that currently exists in the field of events management in the country is events policy making. The gap is gaining local culture development and economic benefits simultaneously. The purpose of this study is to explain and classify the experiences of visitors of Iranian food festivals. Taking these experiences into event planners and managers makes it more convenient to attract enthusiasts. The purpose of this study is to explain and classify the experiences of visitors in Iranian food festivals. In this regard, by focusing on the reasons of people participation in food festivals, main roots of desired experiences are discovered. After books and articles reviews, using a qualitative analysis of focus groups, a new classification was developed to explain the experiences of these participants. The qualitative exploratory study was conducted in this research.

Keywords

References

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Iranian Journal of Public Policy
Volume 5, Issue 1
June 2019
Pages 99-116

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