Designing Policies for Improving Multisided Platform Markets’ Activity in Iran

Document Type : Research Article

Authors

1 Assistant Professor at Technology Studies Institute, Tehran, Iran

2 Master of Technology Management, Malek-Ashtar University of Technology, Tehran, Iran

3 Assistant Professor in Niroo Research Institute, Tehran, Iran

Abstract

Designing business models based on value-added creation through connecting customers in different markets due to network and spillover effects is important, because of improving social services, job creation, and development of communication technologies. In recent years and due to the development of digital technologies, data-driven platforms as a ground for interaction between different groups in multisided markets have experienced significant growth. So, the primary question of the research is that concerning several challenges of platform development, what policy changes can be suggested for the development of multisided markets’ activity in Iran? So, a qualitative research Method based on semi-structured interviews has been used for data collection and theme-oriented content analysis. In this article, five integrating themes include designing protection and security patterns, organizing the competition and determining monopoly conditions, structuring the juridical model for crimes in platforms, licensing and regulation, and supporting financial and commercial systems are designed and suitable policies for multisided markets in Iran is provided.

Keywords

References

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Iranian Journal of Public Policy
Volume 8, Issue 4
2022
Pages 58-74

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