Designing the Business Ecosystem of Cultural Industries in Iran (From Characterization to Merchandising)

Document Type : Research Article


1 Ph.D. of Public Policy making, Farabi Campus of Tehran University, Qom, Iran

2 Assistant Professor of Management, Farabi Campus of Tehran University, Qom, Iran

3 Assistant Professor of Management, Imam Sadiq University, Tehran, Iran

4 Ph.D. in Business Management, Semnan University. Semnan. Iran

5 Associate Professor of Management, Bagher-al-oloom University, Qom, Iran



Despite the high cultural and economic capacity of the animation industry and merchandizing,these industries have been neglected in our country.So that the activists in these areas have always faced many challenges and problems. In this study,the business ecosystem design of cultural industries (from characterization to merchandizing)has been considered as a policy to solve the problems of the country's animation industry and,consequently,to exploit its cultural and economic capacities. In this qualitative research with the thematic analysis strategy and by interviewing 23 experts in related fields,the mentioned ecosystem was counted with emphasis on animation industry and three selected industries for merchandizing(Stationery,clothing and toys).In the final model,ecosystem institutions were divided into "supporting and facilitating institutions" and "operational institutions". In the end,in addition to advising the government to strengthen the union system,play the role of facilitator and continuously reduce the presence in the operational sectors,the creation of various institutions to complete the ecosystem and its optimal performance was proposed.


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