University of Tehran Iranian Journal of Public Policy 2538-5577 10 2 2024 06 21 Exploring the Mechanisms of Public Policy-making to Change Citizens’ Behavior Exploring the Mechanisms of Public Policy-making to Change Citizens’ Behavior 98 117 98282 10.22059/jppolicy.2024.98282 FA Meisam Mozafar PhD Public Policy Making, Faculty of School of Progress Engineering, Iran University of Science and Technology, Tehran, Iran 0000-0002-1538-2190 Mohammad Reza Jalilvand Assistant Professor of Futures studies, Faculty of Management, University of Tehran, College of Farabi, Tehran, Iran 0000-0003-0740-6778 Journal Article 2024 08 27 Policy-making with the aim of changing the behavior of citizens is carried out by governments in various economic, social, environmental, etc. fields. These policies are in the three areas of creating order and social security (such as preventing crime, improving traffic behavior, preserving the environment, etc.), creating beneficial behaviors (such as education, parenting behaviors, etc.) and improving The individual and social lifestyle of the citizens of the society (such as quitting addiction, maintaining personal health, improving eating habits, etc.) have been revealed in many interventions of the government of new governments. Also, special attention to the behavioral dimensions of all policies has been demanded by some political systems in the world. Based on this, the main goal of this research is to analyze the executive mechanisms of public policy with a behavioral approach. Systematic literature review and theme analysis were used. A total of 376 researches/articles were screened during 4 stages and at the end, 191 researches remained. These articles were extracted from 6 valid international databases. In response to the research question, 134 meaningful propositions, 181 initial codes, 57 final codes and 16 themes were identified as behavioral policy components: 1) social marketing, 2) providing information, 3) social norms, 4) incentives, 5) use of emotions and feelings, 6) combination of behavioral and non-behavioral mechanisms, 7) formulation of rules and regulations, 8) creation of attitude-preference-behavior chain, 9) framework/patterning, 10) highlighting, 11) default , 12) simplification, 13) networking, 14) environment design, 15) scheduled notifications, and 16) commitments. Policy-making with the aim of changing the behavior of citizens is carried out by governments in various economic, social, environmental, etc. fields. These policies are in the three areas of creating order and social security (such as preventing crime, improving traffic behavior, preserving the environment, etc.), creating beneficial behaviors (such as education, parenting behaviors, etc.) and improving The individual and social lifestyle of the citizens of the society (such as quitting addiction, maintaining personal health, improving eating habits, etc.) have been revealed in many interventions of the government of new governments. Also, special attention to the behavioral dimensions of all policies has been demanded by some political systems in the world. Based on this, the main goal of this research is to analyze the executive mechanisms of public policy with a behavioral approach. Systematic literature review and theme analysis were used. A total of 376 researches/articles were screened during 4 stages and at the end, 191 researches remained. These articles were extracted from 6 valid international databases. In response to the research question, 134 meaningful propositions, 181 initial codes, 57 final codes and 16 themes were identified as behavioral policy components: 1) social marketing, 2) providing information, 3) social norms, 4) incentives, 5) use of emotions and feelings, 6) combination of behavioral and non-behavioral mechanisms, 7) formulation of rules and regulations, 8) creation of attitude-preference-behavior chain, 9) framework/patterning, 10) highlighting, 11) default , 12) simplification, 13) networking, 14) environment design, 15) scheduled notifications, and 16) commitments. https://jppolicy.ut.ac.ir/article_98282_fc1255f10e22ec01624f339cba9f9cc0.pdf