University of Tehran Iranian Journal of Public Policy 2538-5577 11 1 2025 03 21 188 201 101199 10.22059/jppolicy.2025.101199 FA Mohammad Ali Senobari PhD Student of Political Science, Faculty of Law, Theology and Political Science, Science and Research Branch, Islamic Azad University, Tehran, Iran Ebrahim Mottaqi Professor of Political Science, Department of Political Science, Faculty of Law and Political Science, University of Tehran, Tehran, Iran Maryam Esmaeilifard Assistant Professor of Political Science, Department of Political Science, Faculty of Law, Theology and Political Science, Science and Research Branch, Islamic Azad University, Tehran, Iran Journal Article 2025 03 16 In this article, the main subjects of strategic action in relation to Iran are Saudi Arabia and Turkey, which will have an effective ability to be effective in the surrounding environmet. Subjects are considered one of the signs of recognizing the power and threat of actors in the surrounding environment. Each actor, including Iran, is generally known for its distinct media, communication, and normative formats. The more countries understand the behavioral patterns and tactical actions of communication and strategic actors, the more power they will have to control threats. The main question of the article is the intertwined relationship between security subjectivization and the behavioral action pattern of actors in the field of "cognitive and media action." Therefore, it raised the question, "What are the characteristics of the media and normative policymaking of Iran, Saudi Arabia, and Turkey in their interaction with each other?" The hypothesis of the article refers to the fact that "media and normative policymaking in Iran, Saudi Arabia, and Turkey is based on competitive mechanisms and reflects a specific form of soft balance." The "Nassel soft balance" approach is used in the process of preparing the article. In this article, the main subjects of strategic action in relation to Iran are Saudi Arabia and Turkey, which will have an effective ability to be effective in the surrounding environmet. Subjects are considered one of the signs of recognizing the power and threat of actors in the surrounding environment. Each actor, including Iran, is generally known for its distinct media, communication, and normative formats. The more countries understand the behavioral patterns and tactical actions of communication and strategic actors, the more power they will have to control threats. The main question of the article is the intertwined relationship between security subjectivization and the behavioral action pattern of actors in the field of "cognitive and media action." Therefore, it raised the question, "What are the characteristics of the media and normative policymaking of Iran, Saudi Arabia, and Turkey in their interaction with each other?" The hypothesis of the article refers to the fact that "media and normative policymaking in Iran, Saudi Arabia, and Turkey is based on competitive mechanisms and reflects a specific form of soft balance." The "Nassel soft balance" approach is used in the process of preparing the article. https://jppolicy.ut.ac.ir/article_101199_76998474f6c82b28e0d5b1321fabd69d.pdf